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<h2 style="text-align: center;">A new partnership with Afterpay has seen the global travel brand grow it’s footprint</h2>

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For more than two decades, <a href="https://www.expedia.com/" rel="noopener noreferrer" target="_blank">Expedia</a> has helped unlock global travel – making it simpler for customers to take dream vacations, enjoy new experiences and visit new places.As one of the original online travel companies, Expedia has driven the democratization of travel by enabling customers to manage their own trips and travel plans.So, partnering with Afterpay – which allows customers to manage their travel payments – was a natural fit.Expedia began offering Afterpay last year, and, since then, customers have been able to book travel and spread their payments over four installments.The partnership has been successful from the outset, says Julia Merritt, Expedia Group’s director of global business development, strategic partnership and affiliates.

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“We recognize that travel is not only an incredibly deliberate purchase but that it carries quite a high ticket value. So, being able to ensure that our customers can take that trip or go to that place and see that destination, and make sure it’s the best financial purchase for them, is really important for us," she says.Success from the outsetNot only has the partnership made travel more accessible for customers, but it has delivered business benefits for Expedia.“We are very excited to have had the success we have had with Afterpay in the first 10 months. We have been able to tap into a highly engaged audience with a very high purchase intent.”

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"We are very excited to have had the success we have had with Afterpay in the first 10 months."

“Afterpay has a really great customer-facing product… and it’s really important for us to be able to provide our consumers with the products that they are already interacting with.”“Afterpay helps us get in front of a customer base that may not have thought to book with Expedia previously,” she adds. “Afterpay has been a phenomenal strategic partner of ours and we are very excited to continue with that growth."

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All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.

A new partnership with Afterpay has helped grow the travel brand's footprint

Expedia saw a surge in bookings after adding Afterpay. Learn how flexible payments attracted new customers and improved conversion rates

How Afterpay Helped Expedia Drive More Bookings

Expedia Flies Higher With Afterpay 

expedia flies higher with afterpay

Rockstar Original has enabled Afterpay and Cash App Pay to help service its cohort of next-gen shoppers who are seeking more choice and flexibility at checkout, which has led to strong ROI for the apparel company.

To improve the shopping experience, <a href="https://www.rockstaroriginal.com/" rel="noopener noreferrer" target="_blank">Rockstar Original </a>enables a diverse set of payment options to meet next-gen shopper needsRockstar Original embraces its shoppers and the unique qualities that each one brings to the table. The philosophy behind the streetwear brand, which is known for its bold statement pieces sold at affordable prices, is to always stay true and remember your roots.As a way of connecting with its diverse customers—most of whom are young and hail from urban areas—the direct-to-consumer brand offers a diverse array of payment options, including Afterpay and Cash App Pay.&nbsp;“Technology is changing the e-commerce landscape right now. We’re a smaller company, and so we definitely want to be involved with new payment options that are leading the space,” says Edwin Kim, VP of e-commerce, Rockstar Original.

Kim says this strategy has helped fuel growth for the brand. In fact, since the start of 2024, Rockstar Original has generated nearly $3 million in total revenue and orders combined through Afterpay and Cash App Pay.&nbsp;<h2>How younger shoppers are buying now and paying later</h2>When Kim considers what Rockstar Original shoppers want, some defining features come to mind. “They’re primarily looking for quality streetwear apparel at an affordable price,” he says.“Because Rockstar Original started as a high-end denim company, quality is a big focus and so is design.”Plus, he adds, the majority of shoppers (90% to 95%) live in urban areas and are most commonly Gen Z and Millennials.In 2022, Rockstar Original already offered two options for shoppers to Buy Now, Pay Later (BNPL) and was interested in adding a third choice.Variety is something consumers are in favor of, with more than half (56%) of BNPL users saying they use more than one BNPL brand, according to Afterpay’s Financial Settlement Survey conducted by Morning Consult (broken down by generations, that includes 67% Gen Z, 55% Millennials and 53% Gen X respondents).Kim recalls that a number of competitors had enabled Afterpay, and customers had also requested it. "After speaking to the Afterpay team, we decided it was a good market fit,” he says.

“With a lot of the younger generations, the shopping experience is just much easier to do on your phone these days, I felt like it was a no-brainer.”

There’s a lot of overlap between Afterpay users and Rockstar Original shoppers.&nbsp;The Future of Commerce research by Square found that for many Gen Z individuals, BNPL is the preferred method of shopping, and&nbsp;<a href="https://www.afterpay.com/en-US/for-retailers/access/operations/retail-trends-2023" rel="noopener noreferrer" target="_blank">44%</a>&nbsp;have used that option in the last 12 months. The combined use of Afterpay among Gen Z and Millennials has grown an average of&nbsp;<a href="https://newsroom.afterpay.com/updates/afterpay-reveals-the-top-industry-and-consumer-trends-for-spring-summer-2024" rel="noopener noreferrer" target="_blank">22% year-over-year</a>, as more discover the convenience of this payment option.&nbsp;More recently, Kim says he’s collaborated with the Afterpay team on marketing initiatives involving newsletter mentions and social media posts, which have earned new Rockstar Original customers. He believes it’s been a good partnership with strong adoption.&nbsp;Based on results seen in other Afterpay partnerships, it is estimated that Rockstar Original’s return on investment is around 10x¹&nbsp;through a higher average order value and new customers.<h2>Shopping on the go</h2>Kim knew that Rockstar Original’s core customers were avid Cash App users, so it was an easy decision to enable Cash App Pay as another choice at checkout.Again, adoption was immediate and sustained. “Among all of our payment options it’s been highly used among our customers,” he says. Since it was enabled in January of 2024, the company has seen over 10,000 Cash App Pay orders with 90% coming from Gen Z and Millennial users.Looking ahead, Kim says that he expects continued changes in the financial technology and payments space.And as a small business, he adds, Rockstar Original will keep evolving with the times, offering more payment options so customers are empowered to decide how and when they want to make purchases.&nbsp;

How Rockstar Original embraced Afterpay and Cash App for Gen Z appeal

Learn how Rockstar Original reaches more young shoppers with Afterpay and Cash App.

How Rockstar Original drives more sales with Afterpay 

Rockstar Original's $3m success story

Rockstar Originals embraces cash app afterpay

As Pact’s exclusive Buy Now, Pay Later partner, Afterpay has increased customer spend by driving 15 percent bigger basket sizes.

<a href="https://wearpact.com/" rel="noopener noreferrer" target="_blank">Pact</a> has always been committed to creating clothing and homewares that aren’t simply stylish, but genuinely sustainable, too. And the well-loved brand doesn’t just claim to care about the planet and the people who make its products, it has the certifications – from organizations like Fair Trade USA and the Global Organic Textile Standard – to prove it.“Everything we make is certified organic and certified fair trade,” says Pact president and chief financial officer Drew Cook. “We’re very anti-greenwashing. Everything we do is backed by certifications."

"Everything we make is certified organic and certified fair trade."

Pact’s mission is one that resonates with millions of conscious consumers. Since launching in 2009, the brand’s stylish basics have found a home in Whole Foods stores across the country, and they’re also available on Pact’s own thriving e-commerce platform.“Our consumer wants to do what’s better for themselves and better for the planet. She cares about how she looks but also cares about making conscious choices.”

<h2>Offering payment flexibility to meet the demands of the modern-day consumer&nbsp;&nbsp;</h2>Empowering customers with more choice and flexibility was part of the reason that Pact decided to adopt Afterpay in 2020.“Afterpay gives our customers optionality – whether they want the [ability to make] deferred payments or they just like to be able to manage their finances in a certain way. It’s about us meeting them where they want to be and how they want to shop.”

"Afterpay gives our customers optionality. It's about meeting them where they want to be."

Cook’s comments echo a <a href="https://assets.ctfassets.net/jwea2w833xe7/3kIpfewH5mhbgY4AQOyGGo/4efc5eff20bc7125a214a6664f8319b0/Why_Credit_Cards_Give_Gen_Z_The_Ick___White_Paper_US_External__1_.pdf" rel="noopener noreferrer" target="_blank">recent report from Afterpay</a>1, which found that consumers are increasingly moving away from credit cards in favor of alternative payment methods that offer greater transparency and control. Next-generation consumers, such as Millennials and Gen Z, are driving the switch.Cook adds that offering Afterpay felt like a win-win solution. “It felt like a very low-risk, low-cost way to try and drive some upside.”<h2>Access to more customers and higher spend</h2>Pact has experienced a range of upsides since adopting Afterpay. Today, for example, Pact customers who pay with Afterpay spend 15 percent more on average than those who pay using other methods.“Afterpay brings us customers we wouldn’t have had otherwise, and they’re more profitable than our average customer because of how much they spend with us."&nbsp;

"Afterpay brings us customers we wouldn’t have had otherwise."

These customers often use Afterpay to purchase higher-value items like clothing sets, leading to bigger baskets and a more profitable shopping experience.“These are incremental customers who may not buy from us otherwise,” adds Cook.In fact, half of all Americans will abandon a purchase if a merchant doesn’t accept their preferred payment method.¹ This underscores the importance of offering a range of payment options.

<h2>A ‘set and forget’ solution&nbsp;</h2>Implementing Afterpay was “smooth and fast”, says Cook, who adds that the ongoing maintenance and management has been minimal.&nbsp;“It’s been really easy to use. We really like things we can set and forget because it means they’re working well, and we don’t have to spend a ton of attention on them.”&nbsp;The simplicity and performance of Afterpay have been so effective that Pact hasn’t considered offering any other Buy Now Pay Later platforms.Would he recommend it to other businesses? “Yes. We’re happy that we put it in place and it’s an easy decision for us to keep it and continue serving it to our customers.”&nbsp;“For us, it felt like more of an opportunity cost not to do it!”

All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only. 1 Source: <a href="https://assets.ctfassets.net/jwea2w833xe7/3kIpfewH5mhbgY4AQOyGGo/4efc5eff20bc7125a214a6664f8319b0/Why_Credit_Cards_Give_Gen_Z_The_Ick___White_Paper_US_External__1_.pdf" rel="noopener noreferrer" target="_blank">Why Credit Cards Give Gen Z The Ick, Morning Consult 2025</a>

How Afterpay increased customer spend by driving 15 percent bigger basket sizes. 

Discover how Afterpay increases basket size, and delivers access to more customers and higher spend

How Afterpay helps fashion brand Pact drive higher sales 

How Pact offers conscious consumers more choice with Cash App Afterpay 

Pact

How Hypebeast and Afterpay are coming together to make streetwear and luxury goods more accessible to the next-gen consumer.

The unique partnership anchored on buy now, pay later is making streetwear and luxury goods more accessible to the next-gen consumerIn 2022, Huan Nguyen and his team were looking for ways to make the products sold on <a href="https://hbx.com/" rel="noopener noreferrer" target="_blank">HBX.com</a> — a global e-commerce platform and retail destination of the Hypebeast Group — more accessible to shoppers. HBX consumers are predominantly Gen Z and Millennials, says Nguyen, who is the group’s Chief Revenue Officer.That, too, is the demographic most likely to use a buy now, pay later (BNPL) platform, which offers flexibility by allowing shoppers to purchase an item with no interest over four payments. For HBX, a partnership with Afterpay seemed fitting. “As a multi-brand retailer, we carry brands ranging from streetwear to luxury brands,” Nguyen says. “Offering Afterpay to our customers was something that was really important to us.”&nbsp;

Consumer spending on BNPL platforms is on the rise and is&nbsp;<a href="https://www.juniperresearch.com/press/buy-now-pay-later-spend-to-accelerate-reaching/" rel="noopener noreferrer" target="_blank">expected</a>&nbsp;to reach $437 billion globally in 2027, up from $112 billion in 2022. An Afterpay&nbsp;<a href="https://newsroom.afterpay.com/updates/nearly-half-of-bnpl-consumers-prefer-pay-in-4-over-credit-cards-as-they-look-for-more-choice-at-checkout" rel="noopener noreferrer" target="_blank">survey</a>&nbsp;found that&nbsp;more than two-thirds (69%) of customers indicated that they would use BNPL more if it were more widely available, with the demand for BNPL services being higher among Gen Z customers and Millennials (79%).&nbsp;As a first step, HBX began offering the Afterpay option to customers checking out on HBX.com. The impact was immediate. “We actually saw a really interesting engagement when we launched the Afterpay feature,” Nguyen says. “A decent number of U.S. customers went through Afterpay, which we felt was really noteworthy. And it has exhibited a notable degree of consistency since that launch.”&nbsp;<h2>Boosting sales and engagement</h2>Because of their shared customer demographics, Nguyen quickly realized the potential to collaborate with Afterpay on experiential initiatives and cross-platform marketing programs that could build excitement and draw new audiences to HBX.For example, last holiday season, HBX collaborated on an Afterpay DROPSHOP program featuring the latest re-release of three different pairs of heritage Jordan-brand sneakers.

Over a three-week period in December, HBX shoppers had the option to access the shoes via a custom-designed landing page made available only to Afterpay customers or by attending a curated&nbsp;<a href="https://hypebeast.com/2023/12/afterpay-dropshop-hbx-new-york-holiday-sneaker-event-recap" rel="noopener noreferrer" target="_blank">shopping event</a>&nbsp;hosted by HBX in New York, where the Jordans (“Royal,” “Olive Craft” and “Gratitude”) were available for purchase.&nbsp;The event was a success, recalls Nguyen. “We generated a noticeable sales result which really exceeded our expectations,” he says. In fact, both sales and engagement were higher than anticipated.&nbsp;&nbsp;

"We generated a noticeable sales result which really exceeded our expectations."

In addition, a recent&nbsp;<a href="https://hypebeast.com/2024/2/afterpay-future-of-drop-culture-panel-event" rel="noopener noreferrer" target="_blank">panel discussion</a>&nbsp;during New York Fashion Week discussed the rise and evolution of drop culture and the importance of accessibility and innovation.Nguyen says Afterpay was involved every step of the way, from the integration on dot-com to the featured products. “Putting together that curation and having it be to the benefit of an Afterpay customer worked really well,” he says.

The collaboration with Afterpay has been a success so far. “The partnership has been vital to HBX in terms of providing accessibility to customers, with the hope that it will expand our customer base. That’s really important,” Nguyen says.“And it also helps us on the publishing side because Afterpay has been such a great partner in working with us and supporting some fun content initiatives that drive traffic to HBX.”

"Afterpay has been such a great partner in working with us and supporting some fun content initiatives that drive traffic to HBX."

<h2>A taste of what’s to come</h2>Nguyen is excited about future collaborations. “We are lucky to work with a multitude of brands, from large streetwear and luxury, to up-and-coming, influencer-led fashion brands that want to be on HBX,” he says. “With that assortment, we can choose and curate which ones we think would work really well in creating a drop moment that would be exclusive to Afterpay customers.”Plus, Nguyen feels good knowing that the buy now, pay later option is helping to accomplish his initial goal: making the products on HBX.com more accessible to more people.&nbsp;“We’re offering people a way to be able to purchase items in two ways,” he says. “No. 1, by using the buy now, pay later option. And No. 2, through the programs we’ve come up with that offer Afterpay customers access to exclusive products that are really exciting for them and provide them quite a bit of value."

How Hypebeast and Afterpay are coming together to make streetwear and luxury goods more accessible to the next-gen consumer.

How HBX is gaining new customers and driving engagement with Afterpay

Hypebeast

<h2 style="text-align: center;">MacKenzie-Childs’ Chief Marketing Officer shares how Afterpay has helped the business reach more customers and broaden its shopper demographics.</h2> MacKenzie-Childs is known for its artisan-driven home décor punctuated with distinctive checkerboard, floral patterns and hand-made touches. Since its humble beginnings in Aurora, New York in 1983, the company has grown from a small shop peddling dozens of wares to a $100-million-plus wholesale and direct-to-consumer business selling thousands of products made in the US and around the world.&nbsp;Historically, the brand has resonated with Baby Boomers. But through recent efforts to design a seamless digital shopping experience — including the option to use Afterpay — MacKenzie-Childs now draws a broader audience from all generations, says Larry Shaw, Chief Marketing Officer.&nbsp;“Our direct-to-consumer business is growing at significant, double-digit annual rates per year. That’s faster than the rest of our business, and we’re also growing at a faster rate than most companies,” says Shaw. “There’s a lot of reasons for that, but a big part of it is being relevant, current, and using payment services that make shopping easy and removing barriers.”

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<h2>Finding a BNPL service—and a marketing partner</h2>When Shaw started working at MacKenzie-Childs in 2016, the company reached consumers largely through catalogs, and occasionally via email. More than one-quarter of orders were placed by phone, and its customers were primarily older, female and financially secure, often in the top 10% to 20% of earners in their age group.&nbsp;Shaw and his team set out to modernize the brand, which identifies as aspirational luxury, by expanding its digital imprint. Part of that work entailed improving the e-commerce experience and expanding payment options to make the brand easily accessible to more customers.&nbsp;

"It was all part of the push to broaden the customer audience to a much more digital, social-focused audience and to make sure the shopping experience was consistent with that. Adding a Buy Now, Pay Later (BNPL) option was a part of that."

That’s because BNPL platforms are resonating with younger shoppers. An&nbsp;<a href="https://newsroom.afterpay.com/updates/nearly-half-of-bnpl-consumers-prefer-pay-in-4-over-credit-cards-as-they-look-for-more-choice-at-checkout" rel="noopener noreferrer" target="_blank">Afterpay survey</a>&nbsp;found that BNPL users opt for this kind of payment because it’s an attractive alternative to taking on high-interest credit card debt. In fact, more than two-thirds (69%) of customers said they would use BNPL more if it were more widely available, with the demand for BNPL services being higher among Gen Z customers and Millennials (79%).&nbsp;Shaw says the company considered different BNPL options, but Afterpay stood out for several reasons: the fact that Afterpay works differently than traditional credit, the level of support and service Afterpay provides, and the fact that Afterpay offered advertising support to help MacKenzie-Childs acquire new customers. Plus, Shaw adds, it was easy to integrate Afterpay with the e-commerce platform. “Using Afterpay was an easy step because it was what customers were looking for, and also it’s an ease-of-shopping piece for customers,” he says.&nbsp;It’s been about three years since MacKenzie-Childs began offering Afterpay, which shoppers can use online as well as in-store.&nbsp;Mentions of Afterpay are included in all of the company’s marketing materials, as a way of letting customers know about the versatility of payment methods accepted and the ease of shopping.

"This is all part of what customers expect from aspirational luxury, and also what customers expect from MacKenzie-Childs. It’s competitive out there, and ease of shopping is important."

Through the partnership, Shaw says it’s become clear that Afterpay is more than a payment offering. “It’s as much a marketing opportunity as it is a service opportunity,” he says.&nbsp;&nbsp;Afterpay and MacKenzie-Childs have collaborated on paid digital ads, including ads that have run on social media sites. And Shaw says Afterpay runs an effective affiliate marketing program. “A lot of the affiliate programs are lower-end coupon sites,” he says. “But with Afterpay on the affiliate end, you’re talking about a more affluent audience. So it’s the right customer, and they’re more likely to be incremental because of where they’re coming from.” He adds that it’s one of the company’s top 20 affiliates. In addition, he says MacKenzie-Childs has placement on the Afterpay app, and that’s also been a driver for acquiring new customers.&nbsp;

<h3>Easing the shopper’s journey</h3>Shaw has seen significant changes in the last eight years at MacKenzie-Childs as the company continually works to give customers what they want. During the pandemic, MacKenzie-Childs stopped taking orders over the phone and never reopened the call-in lines. Instead, the business invested in responding to customers better via email, live chat and offers call-backs on request. “We’re trying to align the services along with customers’ needs and expectations so we can repurpose resources towards what matters and what’s of interest,” says Shaw.&nbsp;After all, the modern shopper wants to make purchases seamlessly on their mobile devices. Shaw’s team is working to make sure that’s as easy as possible—from shopping to paying. As the company continues its efforts to broaden its audience, Shaw says one thing is clear: the fewer the barriers to shopping, the better. Today, sales aren’t solely based on the desire for a product but also on the path to purchase.&nbsp;

"We'll either win or not win based on our products. We'd hate to lose because we have the right product, but we don't have the rise ease of shopping."

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MacKenzie-Childs’ Chief Marketing Officer shares how Afterpay has helped the business reach more customers and broaden its shopper demographics.

MacKenzie-Childs' Chief Marketing Officer shares how Afterpay has helped the business reach more customers and broaden its shopper demographics.

When MacKenzie-Childs Set Out to Broaden its Omnichannel Customer Base, Adding Afterpay was Key

How MacKenzie-Childs Partners with Afterpay

Hairdresser Rumbie Mutsiwa on how Afterpay has helped grow sales.

Rumbie Mutsiwa began offering Afterpay soon after launching her business six years ago – and it quickly proved to be popular. “Some people will call ahead just to make sure we do have Afterpay.”Mutsiwa runs<a href="https://www.rumbie.co/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> Rumbie &amp; Co</a>, a hairdressing salon in inner-city Sydney catering to Afro, textured and wavy hair. She offers Afterpay instore and online, where the business sells haircare products.For her, offering Afterpay is simply a matter of providing customers with options. “It’s important to give people choice. Everyone’s life is different and how people run their finances is different.”

It's important to give people choice. Everyone's life is different.

“I think it’s really important to focus on customer experience… and Afterpay minimises the uncomfortable part of the transaction when someone feels as though they can’t afford it all upfront or that it isn’t something they can prioritise right now.”&nbsp;It’s a payments solution that’s helped Rumbie &amp; Co grow, too. During Afterpay Day Sale in 2021, Rumbie &amp; Co saw basket size double among customers who shopped with Afterpay. Overall, Rumbie &amp; Co experienced a 583 per cent in sales from Afterpay Day.Offering Afterpay also helps with cross-selling when clients come to pay after their hair cut or treatment and are considering buying haircare products to take home.“You’ll find that some people might come in having budgeted for their hair and then when they see how [well] the products work, they’re like “Can I get them all” And then when they see the price, they say maybe I can Afterpay this.“I think Afterpay is brilliant. It’s genius."

Rumbie & Co founder Rumbie Mutsiwa on how Afterpay has helped grow her business.

Rumbie & Co founder Rumbie Mutsiwa on how Afterpay has helped grow her business by doubling basket size and driving leads

"Afterpay doubled our basket size": Rumbie & Co

Rumbie testimonial

Natalie Fitch on why she partnered with Afterpay - and how it offers her customers options.

Natalie Fitch never intended to launch a business. When she first started making jewellery for family and friends, she viewed it as more of a creative outlet than a career.Fast forward 13 years and Fitch oversees a thriving jewellery brand, <a href="https://www.nataliemariejewellery.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Natalie Marie Jewellery</a>, based in Sydney’s Northern Beaches, which employs 12 jewellers.What hasn’t changed is Fitch’s passion for handcrafted jewellery, made with high-quality, sustainable materials - or her desire to connect with her customers and create highly personal, meaningful pieces.“It’s because I’m so engaged with customers and because I understand why they’re purchasing pieces that we decided to offer Afterpay,” says Fitch.&nbsp;

It's because I'm so engaged with customers... that we decided to offer Afterpay.

“We wanted to make our pieces as accessible as possible,” says Fitch, who notes that because the brand uses predominantly Australian materials and produces everything in-house, pieces can be expensive. “Afterpay provides our customers the opportunity to buy a piece that really speaks to them – it’s about giving our clients options.”

Natalie Marie Jewellery founder Natalie Fitch on why she partnered with Afterpay - and how it benefits her customers and her business.

Natalie Marie Jewellery founder Natalie Fitch on why she partnered with Afterpay - and how it benefits her customers and her business

Natalie Marie Jewellery: "Afterpay helps make our handcrafted jewellery accessible" Natalie Marie Jewellery 

“Afterpay helps make my handcrafted jewellery accessible.”

Natalie - “I wanted to make handcrafted jewellery accessible”

Topicals skincare founder Olamide Olowe signed up to Afterpay early on.

When <a href="https://mytopicals.com/" rel="noopener noreferrer" target="_blank">Topicals Skincare</a> founder Olamide Olowe launched her beauty brand, which is aimed at people with chronic skincare conditions, one of the first steps she took was partnering with Afterpay.Why? It’s an expected payment method among Gen Z and Millennials, says Olowe - who is herself just 24. “At this point, if you don’t have Buy Now Pay Later, it’s [comparable to] not having credit card processing, back in the day.”

Olowe adds that Afterpay is especially important for emerging and indie brands, as it eases the path to purchase and makes it easier for Gen Z and Millennials to test new brands. “As a business owner, you’re always trying to [convince customers to shop with you for the first time] to get that first sale.

Afterpay gives people the freedom and the flexibility to try a new brand.

“Afterpay lowers the barriers to entry [especially] for customers who are on the fence about purchasing your product. It’s a huge differentiator - it gives people the freedom and the flexibility to try a new brand.”

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Topicals skincare founder Olamide Olowe signed up to Afterpay early on - and explains that it is a vital payments platform for young customers.

Topicals skincare founder Olamide Olowe signed up to Afterpay early on - and explains that it is a vital payments platform for young customers

Topicals Skincare:  “Afterpay is super important for brands aimed at Gen Z and Millennials.”

 Topicals - “Afterpay is super important for brands aimed at Gen Z and Millennials.”

Hollywood’s favourite hatmaker Gladys Tamez Millinery partners with Afterpay to make her products accessible to new customers.

You might not know her name, but you’re probably familiar with <a href="https://gladystamez.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;">Gladys Tamez</a>’ work. Her hats have adorned the heads of some of Hollywood’s biggest stars, from Lady Gaga to Cher and Johnny Depp.Tamez partnered with Afterpay to make her handcrafted, artisanal hats more accessible to a wider audience.“We took on Afterpay because we had all these young girls coming in here and saying, “Do you have Afterpay?” And it’s been really good for us,” she says, noting that Afterpay’s Shop Directory drives traffic to her website every month.&nbsp;

Hollywood’s favourite hat maker, Gladys Tamez Millinery, partners with Afterpay to make her products accessible to new customers.